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The
Autonomous Local Tourist Office of the city of Naples was constituted
in1951, following the Decree of the Minister of the Interior together
with the Minister of Finance that recognized to the whole territory of
the Commune in Naples the qualification of Station of Care Stay and
Tourism.
In date 21 March of the same year the Prefect of Naples constituted
the Committee of Administration of the Office with representatives of
the ENIT, of the Italian Touring Club, of the Provincial Council of
Health, of the general association of the Commerce, of the Hotels and
of the pensions, of the Industrialists of the Province of Naples and
the Town administration.
During the 50 years that go from the date of constitution to today the
Office has realized an intense activity in service of the city of
Naples, for the increase of the movement of the foreigners and for the
improvement and the tourist development of the city, for centuries at
the first place among the favourite destinations of the travellers of
every part of the world.
The Tourist Office, in detail, has promoted and also realized
demonstrations, shows and initiatives of tourist interest also with
the aid of other corporate bodies, it has taken care of the propaganda
of the knowledge of the place, it has establish services of tourist
assistance, has promoted initiatives to the construction, to the
institution and the improvement of installations and communications of
prevailing tourist interest, it has developed an intense activity for
the exploitation of the landscape and the artistic and historical
heritage of Naples.
The presence of the office already in the first 20 years of its
constitution has been a constant in the city cultural fabric.
Its patient work, turns to the revaluation of the cultural heritage of
the city of Naples, as certify the interventions for the music, the isolation of the
Basilica of S. Chiara, the cribs, has put the tourist office to the
first place in the engagement of people who confided in the same
strategy, from the artistic Superintendencies to the Institutes of
Culture, from the Universities to the Institutions.
The results have been immediate favoring the immediateness of the
slogan of the first great promotional campaign which hasn’t been
forgotten: "
Europe
before elsewhere went to Naples: Come to Naples there is a great part of you."(Europa prima che altrove è
passata a Napoli, vieni a Napoli c’è una grande parte
di te).
The results arrived but they were weakened by the seism of 1980 that
however it didn't stop the initiatives but gave a meaningful role.
Here
is the "Poster of the writers" who wanted to unite
themselves to the office in its politics of raising considering it
precious and the only one able to incisive and lasting results.
Here are the shows "Civilization of 1600", "Caravaggio",
"Civilization of 1700."
Here 1981 the guided visits to the Ancient Centre with thousand of
places unveiled and illustrated by experts of great fame.
There
are the cultural twinnings with Venice, the cycles of concerts with Roberto De Simone in the most beautiful
Neapolitan churches, the International Musical Weeks between Villa
Pignatelli and the Theatre S. Carlo, led and directed by the Teacher
Salvatore Accardo.
All this activity brought to a recovery of the levels of tourist flow
anterior to the earthquake dissipating an image of Naples that had cancelled the city of
Naples by the tourist itineraries. The
road was right and the Tourist Office continued in that direction:
Shows in the foreign countries, stands in various European
countries, in the United States (crib prepared in the 5th street), the
great show of Pulcinella finally introduced not as marionette or
buffoon but as a character loved by Voltaire and Tiepolo that is to
say "Mask of the World."
Historical concerts to the Museum
of Capodimonte, the itineraries of the Neapolitan theatre from the '500 to today,
cycles of Italy on stage in New York , the Neapolitan Christmas in
Paris. An
intense promotional activity with books, brochures in million of
samples, stratified maps of Naples, catalogues, advertising campaigns
on daily papers and Italian and foreign periodicals have constituted
the tools of the activity of the Tourist office to exalt the cultural
recalls in Naples, from the Museums to the handicrafts, from the music
to the theatre, to the congressional fervor.
The monthly magazine "Qui Napoli" edited by the tourist
office since 1981, has become an essential instrument of those who ask
information and useful news on the city of Naples.
The reception to the Italian and foreign tourists insured through the
Information offices situated in the most beautiful zones in Naples,
has started with the opening of that one in Piazza del Gesù Nuovo in
the Ancient Centre of Naples, that can be considered the most
extraordinary agglomerated of style that a historical city can boast,
a variety that have no equal in the world, and it is subsequently
continued with the opening of the office in via S. Carlo, in the
narrow lane of the Gallery Umberto I°, in front of the Theatre S.
Carlo and in via Santa Lucia, 107, in the zone of the great Hotels on
the seafront of Naples.
The intervention of the office in the field of the project has been
always constant, you can think about the restauration of Castel
dell’Ovo, to the proposals of the Palace of the Congresses and the
expansion of the "Streets of the sea."
In
the last decade the tourist office after a period of stasis owed to
the cut of the government contributions has taken up again its
activity on precise impulse of the Region Campania of which the office
is an instrumental corporate body to the light of the underlined need
to confer to the Tourist Corporate bodies a meaningful role of impulse
in the elaboration of a tourist politics.
To
the light of this need, the office during the year 2001, also in
forecast of the 50° Anniversary of its Constitution, has developed an
intense promotional activity, to strengthen the image of Naples in
Italy and in the foreign countries and to publicize its immense
cultural resources, that make it an unique city in the world.
This activity is expressed, in connection with the Councillorship to
the Regional Tourism, in a series of demonstrations, of great cultural
importance, some of these organize directly by the office with the
collaboration of other institutions and others organized by Institutes,
public and private Corporate bodies with the collaboration of the
office; demonstrations that have received a whole unanimous consent of
public, with great promotional prominence from the mass media.
Among the first ones is important to remember the melodious show in
the Villa Comunale, in the Harmonic Box on the occasion of the Feast
of the Woman, the concert of sacred music "From the passion to
the glory of the 3° millennium" in the Church of the SS.
Apostles and the concert of Neapolitan classical songs "The
voices of Naples", in the Courtyard of honour of Royal Palace
during the "May of the Monuments 2001", the "Naples
Blues Festival" always in the Royal Palace; among the seconds are
remembered the Show "Naples Liberty" to Castel Nuovo, the
“52° Gran Premio della Lotteria of Agnano", the Show on
"Raffaele Viviani" and the show on the "Italian
Design" both in the Royal Palace.
The
promotional initiatives described are not exhaustive of the activity
that the office develops regarding the other institutional assignments
assigned for law such as the guardianship of the artistic heritage and
street furniture, the propaganda, the hospitality and the
representation, the press of advertising material, the participation
and the organization of congresses, shows etc.; the press of the
monthly magazine “Qui Napoli", the updating of the web site of
the Tourist Office.
It
is important to say that the office has developed these assignments,
not secondary, with renewed rush and constant connection with the
institutional Corporate bodies.
From the beginning of the year 2001, in fact, the office has given
hospitality in its own places to press conferences of presentation of
varied and important demonstrations, with the presence of
institutional representatives and regional, provincial and town
Authorities (Lecture ALTS for the struggle to the Tumors, European
championships of Bridge, Convention Social Tourisme, Tour Bike of
Campania, Audio Guides Tiberio, Demonstrations for the 2 of June
, Lecture AIDDA, Scholarships European Journalists, Giffoni Film
Festival, Sergio Leone Prize, Underwater Record of Pellizzari, etc.).
More and more frequent the representatives of the Delegations world
ENIT have required to the office, hospitality and assistance for
correspondents of prestigious headings, network and specialized
magazines; for report and editorial services on our city, that
confirms whereas there was the need of it, the renewed and meaningful
interest for Naples.
The
Tourist Office, is realizing of agreement with the Commune, a
monitoring on the system of city tourist signs for a renovation of the
road signs tables and indicators of the most important monuments, to
renew and to adjust the same ones to the norms CEE.
The
Tourist Office, is often invited to the presentation of prestigious
demonstrations that take place in our city, that attests the prestige
renewed by the corporate body and its undisputed value within the
Neapolitan tourism.
To
underline, finally it is the agreement with the other Firms of the
Region Campania, with which different initiatives are developed, among
which the seminar: "Reflections of the Euro on the Budget of the
Tourist Corporate body", reserved to all the Firms and E.P.T. of
Campania.
The
monthly magazine "Qui Napoli", edited by the Local Tourist
Office, become essential instrument for people who want to have news
on our city, the operators of the sector in Italy and abroad. The same publication arrived to the 20 year of life has
been proposed with greater news about the demonstrations that take
place in the month in Naples, with the project to insert an insert
which indicates the most important tourist appointments that there are
in our city during the year. The monthly magazine is also distributed
to the Local Police Officers of Naples that operate in the most famous
city tourist zones; analogous distribution is made to the Neapolitan
taxi drivers and to the greatest Companies of navigation, whose
prestigious cruise ships regularly make port in our city.
The
renewed world interest for Naples, with the organization of congress,
shows, meeting, etc. has always asked for the press of a greater
quantity of advertising material, among which the maps guides of
Naples, illustrative depliants of monuments, briefcases, shoppers,
posters of Naples with photos of eminent photographers, publications,
some stratified plans of the Ancient Centre, that all have been
realized with great care and quality.
From the beginning of the year 2002, the Local Tourist Office is
present with its own site in Internet, whose pages of easy and rapid
consultation, allows to a world public to have detailed information on
our city and on the events that take place in it. The site is
continually updated to answer to the question in the best way possible,
also furnishing news through the electronic mail.
Currently a restructuring of the web site of the Tourist Office is in
progress, www.inaples.it, that will be endowed with more motors of
search, so that the same becomes a real portal of the tourism in
Naples.
The
Local Tourist Office is besides leader of a technological promotional
system denominated Tourist Headmasters, which includes the Tourist
Corporate body of Pompei, Caserta and Salerno and offers assistance and information to the user with the
qualification of the tourist offer towards the carriers of handicaps.
This system is in phase of completion and it will become operative in
2003 according to the indications that the Region Campania will give
about its management.
The
next objective of the office in this field is the guardianship of the
tourist; his personal safety, the reliability of the services offered
in the tourist system and giving responsibility to the professional
categories and the citizens. In fact the Department Tourism of the
Ministry of the Productive Activities has chosen two cities of the
South to experiment actions finalized to the constitution of one
"Counter Safety for the Tourist."
Naples
will be the first city to activate this project. This makes the
tourist office proud for the advantages that Naples will receive of it and for the recognition of the work till now
developed by the Local Tourist Office.
During the year 2002, the office on the occasion of the 50 Anniversary
of its constitution has planned different demonstrations, of agreement
with the Region, the Commune, the Superintendency to the Environmental
and Architectural Properties in Naples, the Suburb of the Jewelers,
that here they are specified:
1. Theatre of Court in the Royal Palace
Concert
of closing Christmas events and New Year's eve 2001/2002 -31/01/2002
Award
ceremony for the competitions held by the Chamber of Commerce Industry
and Handicraft in Naples.
2.
Press campaign for the 50th Anniversary of the Tourist Office.
Lectures, publicity and manifestoes.
3.
Galaxy Gutemberg - 14-18/02/2002
Stands
with publishing material of the Tourist Office.
4.
Press campaign "The Sea washes Naples"
press
conference near the centre of the foreign press in Rome - Production of brochure and multimedia CD
February
2002 - Rome
5.
Institute Grenoble – VII International Festival of Francophone High school Theatre.
Show of mimes and inaugural concert.
25
- 27/02/2002
6.
In collaboration with the Superintendency for the Architectural Goods,
show of Neapolitan songs in the Royal Palace with images of monumental sites of
Naples, in television connection with the transmission "La vita in
diretta", in the month of February 2002.
7.
Demonstration Museum to the Museum
of San Martino in occasion of May of Monuments.
8.
Show of Neapolitan art, culture and gastronomy in a gallery of art to
Sanremo in occasion of the 52nd Festival of the Italian song.
9.
International saloon of the Comic strips – Castel Sant’Elmo, 8 -
10/03/2002
Preparation
and prizes to the winners of the demonstration "Comicon."
10.
In collaboration with the National Library of Naples, representation
of some famous penal trials held in our city, with the intervention of
illustrious penologists and judges.
11.
Show of Neapolitan songs in the Theatre of Court in the Royal Palace
in the occasion of the Congress "Degenerative Illnesses of the
nervous system" in collaboration with the Department of
Neurological Sciences of the university of Naples and with the
Superintendency to the Monuments, in date 31/05/2002
12.
Melodious show in the month of May 2002 in Piazzetta Matilde Serao and
Piazzetta Ponte di Tappia, with the title "Chist’ è ò mese
d’è rrose", with parades in custom of epoch, Neapolitan
classical songs and the presence of famous artists.
13.
In the occasion of the "May of the Monuments" and in
collaboration with the Commune of Naples, commemorative Concert-show of the Movements of the Neapolitan’600,
in Piazza Mercato in date 01/06/2002.
14.
Tourist promotional interventions in the occasion of the Show "Images
from Ground Zero" organized in the Royal Palace by the Embassy and American
Consulate.
15.
Inauguration of the Library Brancacciana restored in the Ancient
Centre of Naples, in collaboration with the National Library of Naples.
16.
Musical event in the summer 2002 with the show of the most important
living artist blues " B. B. King", accompanied by a great
orchestra in the arena Flegrea inside the Mostra d’Oltremare, in
date 10/07/2002.
17.
II Edition of "Naples Blues Festival", on the terraces
of the Maschio Angioino with the collaboration of the association
Musicant, in date 19 and 20 July 2002.
18.
Promotional events in the occasion of the Christmas for the ancient
Suburb of the Jewelers of Naples.
19.
Promotional concert in occasion Italo-Hungarian days near the National
Library of Naples in the Royal Palace - November 11/12 2002.
20.
In collaboration with the university of Naples, Department Philosophy
of tourist promotional interventions of the Tourist Office for the
guests of the Scientific International Conference - 27 -30/09/2002.
21.
Collaboration of the Tourist Office to the realization of the VI
National Congress S.I.G.I.T.E. with tourist promotional interventions.
Royal
Palace
of Naples 03 - 06/10/2002.
22.
Demonstrations on the occasion of the 250 Anniversary of the discovery
of the Papyruses of Ercolano in collaboration with the university
of Naples and the National Library. 19 - 21/10/2002.
23.
Evening of gala in the Halls of the Meridian in the Archaeological Museum of Naples on the occasion of the
Conference of the Italian Mayors (A.N.C.I.) in our city.
24.
Tourist promotional interventions and of gastronomic products in
occasion demonstration "Teachers of cuisine and executive
chef" organized in the Royal Palace December 3 rd 2002 by the
Italian Federation Cooks.
Concert
of songs gospel in the Basilica of Piedigrotta and Santa Chiara with
famous American and Neapolitan artists in the Christmas festivities.
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